Fractional Chief Marketing Officer

Strategy from someone who has actually spent the budget.

Senior marketing leadership for $2M–$25M companies — annual strategy, channel mix, and a budget you can defend — without carrying a full-time CMO on payroll.

Book a working session See the track record

Advertising managed

$0+

In sales & marketing

0+ yrs

Owning a marketing company

0 yrs

Channels owned & allocated

Broadcast TV

CTV / Streaming

Digital & Paid

Radio

Billboards

Lead Generation

A deliberately narrow fit

I take on a small number of the right companies.

This works best when there's real budget and a real gap at the top of marketing. Here's how to tell.

This is a fit

We should talk if…

You're doing $2M–$25M and your marketing is run by capable people who lack a senior strategist above them.
You have budget to execute and want it allocated with discipline, not guesswork.
You want one accountable person owning the number — not another agency pitch.

This isn't

Probably not yet if…

You're pre-revenue or still testing whether marketing "works" at all.
You're looking for the cheapest hands to execute tasks.
You want a quick tactical patch instead of a strategy you can stand behind.

Selected results

The work, in plain numbers.

Two decades owning strategy and budget across broadcast, CTV, radio, billboards, and digital. One representative engagement below — the rest we talk through directly.

+0%

First-year revenue growth

Bowman Heating & Cooling

HVAC · a 45-year-old company

A heating-and-cooling company its customers had trusted for more than 45 years. I built the annual marketing plan the team executed and led a full rebrand and renaming — and revenue grew 18% in the first year.

coolwithbowman.com →

The engagement

Leadership and accountability — not a task list.

You get a marketing leader, not a vendor. Strategy and oversight are the job; execution gets plugged in only when the work calls for it.

Own the strategy

Annual marketing plan, positioning, and channel mix — set against your actual goals, not a template.

Allocate the budget

Where every dollar goes and why, with the discipline that comes from managing budgets at scale for two decades.

Oversee execution

The right resources brought in when needed — yours or mine — so the strategy actually ships.

Carry the number

One person accountable for results, reporting to you in plain terms you can take to your board.

Full disclosure: I also own marketing execution resources. I'll recommend them only when they're genuinely the best fit — and you're always free to use your own. One accountable person who can also execute is the entire point.

The person

Hi, I'm Brett.

I've spent more than 20 years in sales and marketing — 12 of them running my own marketing company. Along the way I've owned strategy and budget across broadcast TV, CTV, radio, billboards, and every corner of digital, and put more than $25M through the channels that matter.

Fractional CMO is what I do for companies with real revenue, real budget, and a real gap at the top of marketing. I bring senior perspective, a plan you can defend, and one accountable person carrying the number — instead of another agency pitch.

— Brett

Based in the US Working nationwide Small, deliberate roster

"

I can't tell you how valuable my conversation with Brett was. Absolutely outstanding — extremely knowledgeable, full of excellent ideas, and he took the time to explain the next best steps for my business.
Jay Steinhardt, LICSW

Get in touch

Let's find out if we're a fit.

Book time directly, or send a note — either way, you're talking to me.

Book a working session

A focused 30-minute conversation about your marketing and where it could go. No pitch — bring your numbers and your hardest question.

Book a working session

Prefer to write first? Tell me what you're working on. I'll respond personally.